Until recently, AI mostly worked in the background, silently automating processes and improving performance. However, the unprecedented adoption curve of generative AI represents a step change in the way people interact with technology, through natural language and conversation. It is not just a question of a seismic wave but of a structural change that will forever alter the way we live and work.
Generative AI, a $4 trillion contribution to the global economy
A study on the economic potential of generative artificial intelligence estimates that, if fully exploited, this technology could boost the global economy by more than $4 trillion. This would be on top of the additional $11 trillion that non-generative AI and other forms of automation are expected to bring globally. Analyzed, however, from a local point of view, the use of generative artificial intelligence can bring up to 312 billion euros of added value* – around 18% of GDP – thus making it possible to increase the productivity levels of the Italian system.
Also, second Anitec-Assinform (November 2023), AI emerges as the cutting-edge technology in the transformation of the economy in the post-pandemic world, proving to be a fundamental ally in guaranteeing adaptive capacity and sustainability production as well as supply chains. The AI market in Italy is growing rapidly: an increase in volume of 540 million euros is estimated in 2023 and is expected to reach 1.2 billion in 2026, with an annual growth rate of 28.9% between 2022 and 2026.
The incredible scale and potential impact of AI makes international cooperation essential, particularly on regulation.
But while caution is required, so is enthusiasm, because with big changes comes big opportunities.
A new era for the PC
Until now, most people have experienced generative AI through web browsers and the cloud, which poses many of the reliability, speed, and privacy issues inherent in access-only platforms. online. . But if you bring generative AI to the PC, users can get all the benefits, without the drawbacks.
This is why artificial intelligence will change the role of the personal computer as radically and substantially as the Internet has. – redefining what a PC is and does – because the AI-powered PC will enable more people to become creators of technology, rather than just consumers.
To achieve this, we are working closely with our silicon and software suppliers, rethinking PC architecture for an AI-powered world that users will be able to experience as early as 2024. We are capitalizing on our engineering strengths to create powerful new machines optimized to run local AI models, which can continue to use hybrid cloud and local inference to operate offline. Local data inference and processing also means lower latency and the ability to strengthen data privacy and security, as well as improve energy efficiency and reduce access costs.
In particular, enterprise-level security and privacy make generative AI solutions possible. personalized transforming your PC into an intelligent personal companion . One you can trust to protect your information and get things done for you, because your device's AI can access all the same specific emails, presentations, reports, and spreadsheets you work with.
Meanwhile, the work of using artificial intelligence to improve the performance and functionality of PCs will continue to accelerate, integrating machine learning technology to improve the hybrid working experience, from noise reduction to voice enhancement to AI-powered cameras that automatically optimize framing, focus and lighting to improve video calls.
Advances in artificial intelligence will make endpoint security increasingly crucial
AI-enabled PCs will enable greater data privacy and security, allowing AI applications to reduce the risks associated with moving data to the cloud. However, as AI on devices is “trained” based on sensitive user data, endpoints will become a larger and more valuable target for hackers. This will make it even more important for businesses to invest in advanced endpoint security.
New studies are already demonstrating the positive effects of AI on productivity and quality knowledge workers across a range of activities that make up people's daily work, from creativity and analytical thinking to writing skills and ability of persuasion: Using ChatGPT-4 it significantly increased performance, increasing speed by over 25%, human-assessed performance by over 40%, and task completion by over 12%.
At the local level, recent research** already demonstrates the extent to which optimism regarding generative artificial intelligence is gaining ground, since 77% of Italians say that their work will be transformed, while 39% fear that it can be replaced. But the most interesting data turns out to be another: for almost 80% of Italian workers, the positive effects and advantages of AI at work outweigh the risks.
A personal companion for work
Now try to imagine possible usage contexts in which your personal companion integrates internal company information and personalized business data, while helping you quickly analyze large volumes of public information, to combine the two information in an optimal and relevant manner. Whether you're researching customer information, conducting financial assessments, or creating a presentation, it can all be done faster, more comprehensively, and privately, thanks to the power of local AI and efficient, real-time delivery.
Just as AI is used to improve hardware performance, leading software companies are also developing their applications to take advantage of local AI processing capabilities. Whether you use Adobe Premiere Pro for graphics, Audacity for audio editing, Microsoft Teams and Zoom for collaboration or the Microsoft Office suite for productivity, they could all run faster and offer more personalized support with local inference.
In fact, almost half of Italian workers (48%)*** say they use artificial intelligence to create content. , starting above all with emails and posts on social networks. Furthermore, 53% consider these new technologies as the greatest opportunity for their future work.
Natural language conversational AI, combined with low-code development platforms, will enable anyone, regardless of experience, to develop applications with minimal hand coding and turn their ideas into new business solutions. . This new interface and local and enterprise artificial intelligence will allow you to talk to your PC and build an algorithm or web tool, then publish it as a service.
New professions
We also expect new roles and opportunities for data scientists and AI developers, as well as strong demand for Machine Learning as a Service (MLaaS), as each company will have its own generative model of Private and personalized AI that employees can use in complete security. PCs will continue to be the primary entry point and gateway for this incredible new technology.
Employees, developers and scientists will need dedicated AI workstations and platforms. shared collaboration , so we can work together in on-premises and cloud environments. And that's what we're doing in partnership with NVIDIA and through our data science platform for AI applications and workflows.
AI in PCs to Drive Business Transformation
We are seeing an extraordinary evolution in the future of personal computing and the power of AI to reinvent the PC as we know it today. Of course, we are already using this technology, leveraging the latest advances in generative AI and machine learning to drive ongoing digital transformation.
To realize the potential of AI to improve the way we work and live in this new era, businesses must focus on developing innovative solutions to constantly improve the experience provided to customers and employees.
With the right ethical and strategic approach, this is a “revolution” that can benefit everyone.
Sources
* Study “AI 4 Italy: Impacts and perspectives of generative artificial intelligence for Italy and Made in Italy”, developed by The European House – Ambrosetti in collaboration with Microsoft Italia
** The “AI at Work: What People Are Saying” study conducted by BCG is based on a survey of more than 12,800 employees, from managers to employees, in 18 countries around the world, to understand how The evolution of AI has had an impact on the workplace.
*** Taken from Future of work, researched by ServiceNow, the global leader in digital workflows. The research was carried out by the Opinium Institute and involved 5,500 working adults in France, Germany, Ireland, Italy, Sweden, Switzerland, the Netherlands, the United Arab Emirates and the United Kingdom.
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